Troubleshoot problems with ad delivery or performance.
- Common Ad Serving Issues:
- Underdelivery: Ads not being shown as frequently as expected.
- Overdelivery: Ads being shown more frequently than expected.
- Pacing Issues: Ads not being delivered evenly over the campaign period.
- How to Troubleshoot Ad Serving Issues:
- Check the Delivery tab for real-time delivery data.
- Adjust targeting or budgets to resolve underdelivery or overdelivery.
- Use the Pacing tool to ensure even delivery over the campaign period.
- Best Practices for Troubleshooting:
- Regularly monitor delivery and adjust as needed.
- Use GAM’s debugging tools to identify and fix issues.
- Communicate with advertisers to manage expectations.
- Q: Why is my campaign underdelivering?
- A: Underdelivery can be caused by insufficient inventory, overly restrictive targeting, or low budgets.
- Q: How do I fix pacing issues?
- A: Use the Pacing tool in GAM to adjust delivery speed and ensure even distribution.
- What tools do you use to troubleshoot ad serving issues?
- How do you handle pacing problems in campaigns?
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Last modified: February 4, 2025
