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Troubleshooting and Support

Home › Forums › Troubleshooting and Support

Get help with common errors, ad serving issues, reporting discrepancies, and other technical challenges in Google Ad Manager.
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    • Ad Serving and Delivery Issues
      Troubleshoot problems with ad delivery or performance.
      • Common Ad Serving Issues:
        • Underdelivery: Ads not being shown as frequently as expected.
        • Overdelivery: Ads being shown more frequently than expected.
        • Pacing Issues: Ads not being delivered evenly over the campaign period.
      • How to Troubleshoot Ad Serving Issues:
        1. Check the Delivery tab for real-time delivery data.
        2. Adjust targeting or budgets to resolve underdelivery or overdelivery.
        3. Use the Pacing tool to ensure even delivery over the campaign period.
      • Best Practices for Troubleshooting:
        • Regularly monitor delivery and adjust as needed.
        • Use GAM’s debugging tools to identify and fix issues.
        • Communicate with advertisers to manage expectations.
      FAQs:
      • Q: Why is my campaign underdelivering?
        • A: Underdelivery can be caused by insufficient inventory, overly restrictive targeting, or low budgets.
      • Q: How do I fix pacing issues?
        • A: Use the Pacing tool in GAM to adjust delivery speed and ensure even distribution.
      Discussion Points:
      • What tools do you use to troubleshoot ad serving issues?
      • How do you handle pacing problems in campaigns?
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    • Common Errors and Fixes
      Solutions for frequent issues like ad serving errors or setup problems.
      • Common Errors in GAM:
        • Blank Ads: Ads not displaying correctly.
        • Slow Loading: Ads taking too long to load.
        • Incorrect Ad Delivery: Wrong ads being shown.
        • Reporting Discrepancies: Mismatched data between GAM and third-party tools.
      • How to Fix Common Errors:
        1. Use the Delivery Troubleshooter to identify issues.
        2. Check ad tags and creatives for errors.
        3. Verify that ad units and line items are set up correctly.
        4. Compare GAM data with third-party tools to resolve discrepancies.
      • Best Practices for Troubleshooting:
        • Regularly monitor ad delivery and performance.
        • Use GAM’s debugging tools to identify and fix issues.
        • Keep your ad tags and creatives up to date.
      FAQs:
      • Q: Why am I seeing blank ads?
        • A: Blank ads can be caused by incorrect ad tags, missing creatives, or ad blockers. Use the Delivery Troubleshooter to diagnose the issue.
      • Q: How do I fix slow-loading ads?
        • A: Optimize your ad tags and creatives, and ensure that your website or app is not causing delays.
      Discussion Points:
      • What tools do you use to troubleshoot common errors?
      • How do you handle blank ads or slow loading times?
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    • Integration Problems
      Fix issues with third-party tools or platform integrations.
      • Common Integration Issues:
        • Ad Tag Errors: Issues with implementing ad tags on your website or app.
        • API/SDK Errors: Problems with integrating GAM’s APIs or SDKs.
        • Header Bidding Issues: Errors with header bidding setups.
      • How to Troubleshoot Integration Issues:
        1. Use debugging tools to identify errors in ad tags or integrations.
        2. Verify that APIs or SDKs are implemented correctly.
        3. Test header bidding setups using tools like Prebid.js.
      • Best Practices for Troubleshooting:
        • Regularly test and update your integrations.
        • Use GAM’s debugging tools to identify and fix issues.
        • Work with third-party vendors to resolve integration problems.
      FAQs:
      • Q: How do I troubleshoot ad tag errors?
        • A: Use browser developer tools or Google’s Ad Experience Report to test your ad tags.
      • Q: What’s the best way to test header bidding setups?
        • A: Use debugging tools and test your setup in a staging environment before going live.
      Discussion Points:
      • What tools do you use to troubleshoot integration issues?
      • How do you handle header bidding errors?
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    • Reporting Discrepancies
      Resolve inconsistencies in your GAM reports.
      • Common Reporting Discrepancies:
        • Mismatched Data: Differences between GAM reports and third-party analytics.
        • Missing Reports: Reports that fail to generate or are incomplete.
        • Inaccurate Metrics: Incorrect impressions, clicks, or revenue data.
      • How to Troubleshoot Reporting Issues:
        1. Check the Delivery Troubleshooter for real-time data.
        2. Verify that ad tags and creatives are implemented correctly.
        3. Compare GAM data with third-party tools to identify discrepancies.
      • Best Practices for Troubleshooting:
        • Regularly audit your ad tags and creatives.
        • Use GAM’s debugging tools to identify and fix issues.
        • Communicate with advertisers to resolve discrepancies.
      FAQs:
      • Q: Why is my GAM data different from Google Analytics?
        • A: Differences can arise due to tracking methods, ad blockers, or discrepancies in data collection.
      • Q: How do I fix missing reports in GAM?
        • A: Check your report settings and filters, and ensure that your ad tags are implemented correctly.
      Discussion Points:
      • What tools do you use to troubleshoot reporting discrepancies?
      • How do you handle mismatched data between GAM and third-party tools?
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Last modified: January 31, 2025

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