Learn how to interpret standard reports in GAM.
- What Are GAM Reports?
- GAM reports provide detailed data on ad performance, revenue, and audience engagement.
- They help publishers make informed decisions and optimize their ad inventory.
- Types of GAM Reports:
- Standard Reports: Predefined reports for common metrics like impressions, clicks, and revenue.
- Custom Reports: Reports tailored to specific needs, with customizable dimensions and metrics.
- How to Access GAM Reports:
- Go to Reporting > Reports in the GAM dashboard.
- Select a standard report or create a custom report.
- Analyze the data and export it if needed.
- Best Practices for Using GAM Reports:
- Regularly review reports to monitor performance.
- Use filters to focus on specific data (e.g., by ad unit, date range).
- Share reports with stakeholders to provide transparency.
- Q: What’s the difference between standard and custom reports?
- A: Standard reports are predefined, while custom reports allow you to choose specific dimensions and metrics.
- Q: How do I export a report from GAM?
- A: After generating a report, click the Export button and choose your preferred format (e.g., CSV, Excel).
- What metrics do you focus on in GAM reports?
- How do you use reports to optimize your ad inventory?
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Last modified: February 4, 2025
