Build custom reports to track the metrics that matter most to you.
- How to Create Custom Reports in GAM:
- Go to Reporting > Reports.
- Click New Report.
- Select the desired dimensions (e.g., ad unit, date) and metrics (e.g., impressions, revenue).
- Apply filters and save the report.
- Best Practices for Custom Reports:
- Use clear naming conventions for reports.
- Focus on the metrics that align with your goals.
- Regularly update and refine your custom reports.
- Q: Can I schedule custom reports in GAM?
- A: Yes, you can schedule reports to be emailed automatically at set intervals.
- Q: How do I add filters to a custom report?
- A: When creating a report, use the Filters section to narrow down the data (e.g., by date range, ad unit).
- What custom reports do you find most useful?
- How do you use custom reports to track campaign performance?
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Last modified: February 4, 2025
