Learn how to create and manage Programmatic Guaranteed (PG) deals in GAM.
FAQs:
Discussion Points:
- What Are Programmatic Guaranteed Deals?
- PG deals are automated, guaranteed contracts between publishers and advertisers.
- They combine the efficiency of programmatic advertising with the certainty of direct sales.
- How to Set Up PG Deals in GAM:
- Go to Delivery > Deals in the GAM dashboard.
- Click New Programmatic Guaranteed Deal.
- Enter the deal details (e.g., advertiser name, budget, targeting).
- Assign the deal to specific ad units or placements.
- Activate the deal and monitor performance.
- Best Practices for PG Deals:
- Use clear naming conventions for deals (e.g., "BrandX_SummerCampaign").
- Set realistic budgets and targeting parameters.
- Regularly review deal performance and adjust as needed.
FAQs:
- Q: What’s the difference between PG and Preferred Deals?
- A: PG deals are guaranteed, while Preferred Deals are non-guaranteed and offered on a first-come, first-served basis.
- Q: Can I set up PG deals with multiple advertisers?
- A: Yes, you can create multiple PG deals with different advertisers.
Discussion Points:
- How do you negotiate PG deals with advertisers?
- What challenges have you faced with PG deals?
- This forum is empty.
- Oh, bother! No topics were found here.
- You must be logged in to create new topics.
Last modified: January 31, 2025
