Understand how open auctions and RTB work in GAM.
FAQs:
Discussion Points:
- What Are Open Auctions and RTB?
- Open Auction is a public marketplace where advertisers bid on ad inventory in real-time.
- RTB is the technology that enables real-time bidding in Open Auction.
- How Open Auction Works in GAM:
- Advertisers bid on your inventory in real-time.
- The highest bidder wins the impression.
- Ads are delivered to your website or app.
- Best Practices for Open Auction:
- Set competitive floor prices to maximize revenue.
- Use targeting to ensure relevant ads are shown.
- Monitor performance and adjust as needed.
FAQs:
- Q: How do I set floor prices in Open Auction?
- A: Go to Inventory > Ad Units, select an ad unit, and set the floor price under the "Pricing Rules" section.
- Q: Can I exclude certain advertisers from Open Auction?
- A: Yes, use competitive exclusions to block specific advertisers.
Discussion Points:
- How do you optimize Open Auction for maximum revenue?
- What challenges have you faced with RTB?
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Last modified: January 31, 2025
