Understand and comply with GDPR and other privacy regulations.
- What Is GDPR?
- The General Data Protection Regulation (GDPR) is a European Union law that protects user data and privacy.
- It applies to all businesses that collect or process data from EU citizens.
- How to Comply with GDPR in GAM:
- Use GAM’s consent management tools to collect user consent.
- Ensure that your ad tags and creatives comply with GDPR requirements.
- Regularly audit your data collection and processing practices.
- Best Practices for GDPR Compliance:
- Provide clear and transparent privacy policies.
- Use GAM’s restricted data processing (RDP) mode for non-consenting users.
- Train your team on GDPR requirements and best practices.
- Q: What’s the difference between GDPR and CCPA?
- A: GDPR applies to all EU citizens, while CCPA applies to California residents. Both focus on data privacy but have different requirements.
- Q: How do I enable restricted data processing in GAM?
- A: Go to Admin > Global Settings and enable Restricted Data Processing.
- What challenges have you faced with GDPR compliance?
- How do you handle user consent in GAM?
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Last modified: February 4, 2025
