Navigate the GAM dashboard, tools, and settings with ease.
FAQs:
Discussion Points:
- Overview of the GAM Dashboard:
- Inventory Tab: Manage ad units, placements, and key-values.
- Delivery Tab: Monitor ad delivery and troubleshoot issues.
- Reporting Tab: Access standard and custom reports.
- Admin Tab: Configure account settings, user roles, and permissions.
- Key Tools in GAM:
- Forecasting Tool: Predict available inventory and revenue.
- Ad Rules: Automate ad delivery based on predefined rules.
- Dynamic Allocation: Prioritize high-value ads for maximum revenue.
- Navigating the Interface:
- Use the left-hand menu to switch between tabs.
- Customize your dashboard with favorite reports and shortcuts.
- Use the search bar to quickly find ad units, line items, or reports.
FAQs:
- Q: How do I customize the GAM dashboard?
- A: You can pin frequently used reports and tools to your dashboard by clicking the “star” icon next to them.
- Q: What’s the difference between ad units and placements?
- A: Ad units are individual ad slots on your website or app, while placements are groups of ad units that share common targeting or delivery settings.
Discussion Points:
- What’s your favorite feature in the GAM interface?
- How do you use the forecasting tool to plan your ad inventory?
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Last modified: January 31, 2025
