Get familiar with common terms like ad units, line items, creatives, and more.
FAQs:
Discussion Points:
- Key Terms in GAM:
- Ad Unit: A specific ad slot on your website or app.
- Line Item: A commitment to deliver a certain number of impressions or clicks.
- Creative: The actual ad (e.g., banner, video) that is displayed to users.
- Order: A collection of line items for a specific advertiser.
- Common Metrics:
- Impressions: The number of times an ad is displayed.
- Clicks: The number of times users click on an ad.
- CTR (Click-Through Rate): The percentage of impressions that result in clicks.
- CPM (Cost Per Thousand Impressions): The cost of 1,000 ad impressions.
- How GAM Works:
- Advertisers create orders and line items in GAM.
- Publishers create ad units and placements to define where ads will appear.
- GAM matches ads to ad units based on targeting and delivery rules.
FAQs:
- Q: What’s the difference between CPM and CPC?
- A: CPM is the cost per thousand impressions, while CPC is the cost per click. CPM is commonly used for brand awareness campaigns, while CPC is used for performance-based campaigns.
- Q: How do I create a line item in GAM?
- A: Go to Delivery > Line Items and click “New Line Item.” Fill in the details, such as targeting, budget, and creatives.
Discussion Points:
- What terms or concepts did you find confusing when you started using GAM?
- How do you explain GAM terminology to new team members?
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Last modified: January 31, 2025
