Home Forums Direct Sales and Campaign Management Troubleshooting Campaign Delivery Issues

Fix common issues like underdelivery, overdelivery, and pacing problems.
  • Common Campaign Delivery Issues:
    • Underdelivery: Ads are not being shown as frequently as expected.
    • Overdelivery: Ads are being shown more frequently than expected.
    • Pacing Issues: Ads are not being delivered evenly over the campaign period.
  • How to Troubleshoot Delivery Issues:
    1. Check the Delivery tab for real-time delivery data.
    2. Adjust targeting or budgets to resolve underdelivery or overdelivery.
    3. Use the Pacing tool to ensure even delivery over the campaign period.
  • Best Practices for Troubleshooting:
    • Regularly monitor delivery and adjust as needed.
    • Use GAM’s debugging tools to identify and fix issues.
    • Communicate with advertisers to manage expectations.
FAQs:
  • Q: Why is my campaign underdelivering?
    • A: Underdelivery can be caused by insufficient inventory, overly restrictive targeting, or low budgets.
  • Q: How do I fix pacing issues?
    • A: Use the Pacing tool in GAM to adjust delivery speed and ensure even distribution.
Discussion Points:
  • What tools do you use to troubleshoot delivery issues?
  • How do you handle pacing problems in direct campaigns?
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