Learn how to reserve inventory and fulfill guaranteed contracts.
- What Are Reservations and Guaranteed Deals?
- Reservations allow you to set aside inventory for specific advertisers.
- Guaranteed deals ensure that the advertiser’s ads will be delivered as agreed.
- How to Set Up Reservations in GAM:
- Go to Delivery > Line Items.
- Click New Line Item.
- Set the line item type to Sponsorship or Standard.
- Define the targeting, budget, and creatives.
- Save and activate the line item.
- Best Practices for Guaranteed Deals:
- Use clear naming conventions for reservations.
- Set realistic budgets and targeting parameters.
- Regularly monitor delivery and adjust as needed.
- Q: How do I ensure guaranteed delivery?
- A: Use the Delivery tab to monitor delivery and adjust targeting or budgets if needed.
- Q: Can I set up multiple reservations for the same inventory?
- A: Yes, but ensure that the reservations do not overlap to avoid conflicts.
- How do you manage multiple reservations for the same inventory?
- What strategies do you use to fulfill guaranteed deals?
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Last modified: February 4, 2025
