Learn how to set up and manage direct campaigns in GAM.
- What Are Direct Campaigns?
- Direct campaigns involve selling ad inventory directly to advertisers, often through negotiated deals.
- They are ideal for premium inventory and guaranteed contracts.
- How to Create Direct Campaigns in GAM:
- Go to Delivery > Orders in the GAM dashboard.
- Click New Order.
- Enter the advertiser’s details (e.g., name, contact information).
- Create line items for the campaign, specifying targeting, budget, and creatives.
- Save and activate the order.
- Best Practices for Direct Campaigns:
- Use clear naming conventions for orders and line items (e.g., "BrandX_SummerCampaign").
- Set realistic budgets and targeting parameters.
- Regularly monitor campaign performance and adjust as needed.
- Q: How do I add creatives to a direct campaign?
- A: Go to Delivery > Line Items, select the line item, and upload creatives under the "Creatives" section.
- Q: Can I edit a direct campaign after it’s live?
- A: Yes, you can edit line items and creatives, but changes may affect delivery.
- How do you negotiate direct deals with advertisers?
- What challenges have you faced with direct campaigns?
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Last modified: February 4, 2025
