Monitor and analyze the performance of your direct campaigns.
- How to Track Campaign Performance in GAM:
- Go to Reporting > Reports.
- Create a custom report with the desired metrics (e.g., impressions, clicks, CTR).
- Analyze the data to identify trends and optimize performance.
- Key Metrics for Campaign Performance:
- Impressions: The number of times the ad is displayed.
- Clicks: The number of times users click on the ad.
- CTR (Click-Through Rate): The percentage of impressions that result in clicks.
- CPM (Cost Per Thousand Impressions): The cost of 1,000 ad impressions.
- Best Practices for Performance Tracking:
- Regularly review campaign performance and adjust targeting or budgets as needed.
- Use GAM’s forecasting tools to predict future performance.
- Share performance reports with advertisers to build trust and transparency.
- Q: How do I create a custom report in GAM?
- A: Go to Reporting > Reports, click New Report, and select the desired dimensions and metrics.
- Q: What’s the difference between CTR and CPM?
- A: CTR measures engagement (clicks per impression), while CPM measures cost efficiency (cost per 1,000 impressions).
- What metrics do you focus on when tracking campaign performance?
- How do you use performance data to optimize campaigns?
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Last modified: February 4, 2025
