Configure and manage video and native ad formats in GAM.
- What Are Video and Native Ads?
- Video Ads: Interactive ads that play video content.
- Native Ads: Ads that match the look and feel of the surrounding content.
- How to Set Up Video Ads in GAM:
- Go to Inventory > Ad Units.
- Create a new ad unit with the Video type.
- Set up targeting and delivery settings.
- Upload video creatives or integrate with a video ad server.
- How to Set Up Native Ads in GAM:
- Go to Inventory > Ad Units.
- Create a new ad unit with the Native type.
- Define the native ad template and targeting.
- Upload native creatives or integrate with a native ad server.
- Best Practices for Video and Native Ads:
- Use responsive ad units for better performance across devices.
- Test different creatives to optimize engagement.
- Monitor performance and adjust targeting as needed.
- Q: Can I use Dynamic Allocation with video ads?
- A: Yes, Dynamic Allocation works with video ads to prioritize high-value demand.
- Q: How do I troubleshoot video ad delivery issues?
- A: Use the Delivery Troubleshooter to identify and fix issues with video ad delivery.
- What challenges have you faced with video or native ads?
- How do you optimize video and native ad performance?
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Last modified: February 4, 2025
