Maximize revenue by prioritizing high-value ads.
- What Is Dynamic Allocation?
- Dynamic Allocation is a GAM feature that allows you to prioritize high-value ads from multiple demand sources (e.g., direct, programmatic).
- It ensures that the most valuable ad is shown, maximizing revenue.
- How to Enable Dynamic Allocation:
- Go to Admin > Global Settings.
- Enable Dynamic Allocation.
- Set up price priorities for different demand sources.
- Best Practices for Yield Optimization:
- Use Unified Pricing Rules to set floor prices for programmatic demand.
- Regularly review and adjust price priorities.
- Monitor performance to ensure optimal revenue.
- Q: How does Dynamic Allocation work with direct campaigns?
- A: Direct campaigns are prioritized by default, but you can adjust their priority in the Delivery settings.
- Q: What are Unified Pricing Rules?
- A: Unified Pricing Rules allow you to set minimum prices for programmatic demand across all ad units.
- How do you use Dynamic Allocation to maximize revenue?
- What strategies do you use for yield optimization?
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Last modified: February 4, 2025
