Use advanced targeting options to reach specific audiences.
- What Is Advanced Targeting?
- Advanced targeting allows you to deliver ads to specific audiences based on demographics, behavior, and interests.
- How to Set Up Advanced Targeting in GAM:
- Go to Delivery > Line Items.
- Create a new line item and define the targeting settings (e.g., geography, device, audience).
- Use Key-Values for custom targeting (e.g., "pos=top" for top-positioned ads).
- Best Practices for Audience Segmentation:
- Use Audience Solutions to create custom audience segments.
- Leverage first-party data for personalized targeting.
- Regularly review and refine targeting settings.
- Q: What are Key-Values in GAM?
- A: Key-Values are custom attributes you can assign to ad units for advanced targeting (e.g., "pos=top" for top-positioned ads).
- Q: How do I use first-party data for targeting?
- A: Integrate your first-party data with GAM using Audience Solutions or third-party tools.
- What targeting options do you use most often?
- How do you use audience segmentation to improve ad performance?
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Last modified: February 4, 2025
