Use targeting options to deliver the right ads to the right audience.
FAQs:
Discussion Points:
- What Are Ad Rules?
- Ad rules automate ad delivery based on predefined conditions (e.g., time of day, user location).
- They help optimize ad performance and revenue.
- How to Set Up Ad Rules in GAM:
- Go to Delivery > Ad Rules.
- Click New Ad Rule.
- Define the conditions (e.g., "Show Ad A between 9 AM and 5 PM").
- Assign the rule to specific ad units or placements.
- Save and activate the rule.
- Targeting Options in GAM:
- Geography: Target users based on their location.
- Device: Target specific devices (e.g., mobile, desktop).
- Audience: Use audience data for personalized targeting.
- Frequency Capping: Limit the number of times a user sees an ad.
FAQs:
- Q: How do I set up frequency capping?
- A: Go to Delivery > Line Items, select a line item, and set the frequency cap under the "Delivery" section.
- Q: Can I use ad rules for programmatic campaigns?
- A: Yes, ad rules can be applied to both direct and programmatic campaigns.
Discussion Points:
- What targeting options do you use most often?
- How do ad rules improve your ad performance?
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Last modified: January 31, 2025
