Best practices for managing and optimizing your ad inventory.
FAQs:
Discussion Points:
- What Is Ad Inventory?
- Ad inventory refers to the total number of ad impressions available on your website or app.
- It includes all your ad units and placements.
- How to Manage Ad Inventory in GAM:
- Use the Inventory tab to view and manage your ad units and placements.
- Monitor available inventory using the Forecasting Tool.
- Optimize inventory by adjusting ad unit sizes, placements, and targeting.
- Best Practices for Inventory Management:
- Regularly review and clean up unused or underperforming ad units.
- Use key-values to segment inventory for better targeting.
- Balance direct and programmatic sales to maximize revenue.
FAQs:
- Q: How do I forecast available inventory?
- A: Use the Forecasting Tool in GAM to predict available impressions based on historical data and current trends.
- Q: What are key-values, and how do I use them?
- A: Key-values are custom attributes you can assign to ad units for advanced targeting (e.g., "pos=top" for top-positioned ads).
Discussion Points:
- How do you optimize your ad inventory for maximum revenue?
- What tools do you use to manage inventory?
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Last modified: January 31, 2025
