Learn how to set up and organize ad units for optimal performance.
FAQs:
Discussion Points:
- What Are Ad Units?
- Ad units are specific ad slots on your website or app where ads are displayed.
- They are the building blocks of your ad inventory.
- How to Create Ad Units in GAM:
- Go to Inventory > Ad Units in the GAM dashboard.
- Click New Ad Unit.
- Enter a name for the ad unit (e.g., "Leaderboard_Top").
- Choose the ad unit size (e.g., 728x90 for a leaderboard).
- Assign the ad unit to a placement (optional).
- Save the ad unit.
- Best Practices for Ad Units:
- Use descriptive names (e.g., "Mobile_Footer_300x250").
- Group related ad units into placements for easier management.
- Use responsive ad units for better performance across devices.
FAQs:
- Q: How many ad units should I create?
- A: Create one ad unit for each unique ad slot on your website or app. Avoid creating too many ad units, as it can make management difficult.
- Q: What’s the difference between an ad unit and a placement?
- A: An ad unit is a specific ad slot, while a placement is a group of ad units that share common targeting or delivery settings.
Discussion Points:
- How do you name and organize your ad units?
- What challenges have you faced when creating ad units?
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Last modified: January 31, 2025
