Explore how to set up and optimize Private Marketplaces (PMPs) for premium inventory.
FAQs:
Discussion Points:
- What Are Private Marketplaces (PMPs)?
- PMPs are invite-only auctions where premium publishers offer their inventory to select advertisers.
- They provide more control over who can bid on your inventory.
- How to Set Up PMPs in GAM:
- Go to Delivery > Deals.
- Click New Private Marketplace Deal.
- Define the deal terms (e.g., floor price, targeting).
- Invite advertisers to participate in the PMP.
- Monitor performance and adjust as needed.
- Best Practices for PMPs:
- Set competitive floor prices to attract advertisers.
- Use clear targeting to ensure relevant ads are shown.
- Regularly review and optimize PMP performance.
FAQs:
- Q: How do I invite advertisers to a PMP?
- A: Use the Deals section in GAM to create a PMP and send invitations to advertisers.
- Q: What’s the difference between PMPs and Open Auction?
- A: PMPs are invite-only, while Open Auction is open to all advertisers.
Discussion Points:
- How do you attract advertisers to your PMPs?
- What strategies do you use to optimize PMP performance?
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Last modified: January 31, 2025
